The International Marketing MBA covers fundamental approaches of understanding markets, competitors, product portfolios and consumer behavior from an international perspective. It emphasizes current developments in e-marketing strategies and changes in advertising and the use of media. This program equips graduates with the necessary tools, skills and mindset required to be effective international marketers.
  • Degree MBA
  • Study Type Full-time
  • Study Length 12 months
  • Tuition Fees 16,500 EUR
Modules (19)
  • Management Skills
  • Organizational Behavior
  • Managerial Accounting
  • Marketing
  • Quantitative Business Methods
  • Negotiation
  • Business Law
  • Finance
  • Human Resources Mgmt
  • Global Economics
  • Strategic Management
  • Mgmt. Information Systems
  • Communication Skills (seminar)
  • Job Career Planning
  • International Marketing
  • Sales Management
  • Marketing Research
  • E-Marketing Strategies
  • Advertising & Media
Entry requirements
  • Cambridge CAE Advanced : C
  • IELTS : 6
  • PTE Academic : 54
  • TOEFL : 80
  • Other : Applications are considered on a rolling basis, applicants are evaluated on the strength of their applications as a whole and consideration is given to the students’ qualities and abilities: leadership potential, academic achievements, performance on standardized tests, extracurricular activities and other personal experiences.

    All applicants should submit the following documents in order to complete the application process:

    Completed application form
    1 copy of bachelor’s degree from an accredited college or university and transcripts
    Proof of English fluency: TOEFL score 213 (computer-based), 80 (internet-based); IELTS 6.0; CAE C; PTE 54; English native or equivalent*
    2 letters of recommendation (use of PPI recommended, see below)
    1 written or video essay
    1 copy of CV/résumé
    3 passport-size photos
    Copy of passport
    Bank letter certifying the applicant’s financial solvency
    €/CHF 200 non-refundable application fee. Please attach a check, money order or receipt for a bank transfer payable to European University. Please contact the EU campus to which you are applying for the exact bank account number to which the fee should be sent.
    Applicants must also meet two of the following:

    A minimum grade point average (GPA) of 3.0 on a 4.0 scale
    A satisfactory score on the GMAT or GRE
    2+ years of professional work experience (may include military service)
    An interview with the Dean
    *Students not meeting these criteria will be considered on a merit basis. For more information please contact our Admissions Department at info@euruni.edu

    Application & Document Details

    Diploma

    Arrange to have your accredited college/university and transcripts sent to the EU Admissions Department at your preferred campus. Transcripts are considered official if they bear an official university stamp and the signature of the dean. Academic transcripts should include the university’s contact information. Records must list the subjects taken, grades earned or examination results in each subject and include certificates or diplomas. If the documents are not in English, they must have a certified English translation accompanying them.

    Recommendations

    Submit two letters of recommendation from academic advisors familiar with your academic performance and potential for leadership. If you have been out of the academic world for a while, please submit two letters from your direct bosses who are familiar with your work ethic, ability and leadership skills. Any letter not written in English must be accompanied by a certified English translation. We recommend the use of the Personal Potential Index tool (PPI).

    Essay/Video Essay

    Write an essay or record a 1-2 minute video essay* to be included in your application package that will help the EU Admissions Committee become acquainted with you, understand your motivation to attend EU and determine how well you can express yourself. The essay should be on one of the following topics:

    Tell us about the most challenging team experience you have had to date. What role did you play? What did you learn?
    Please describe a personal failure that has impacted on your life and what you learned from it.
    What achievement are you most proud of (studies, sports, professional life, etc.)?
    If you could imagine an entirely different life from the one you lead, how would you want it to be?
    Each of us has been influenced by people, events and situations in our lives. How have these influences shaped who you are today?
  • Degree MBA
  • Study Type Full-time
  • Study Length 12 months
  • Tuition Fees 16,500 EUR
SHARE THIS COURSE