International faculty at Rotterdam School of Management, Erasmus University teaching students on the MSc in Marketing Management programme are able to demonstrate marketing strategies and tactics that influence business decisions. A deep understanding of such marketing issues leads to successful ideas and strategies for driving business performance. RSM’s MSc in Marketing Management studies the marketing process, examining strategies and tactics in a practically oriented, research-driven and internationally-focused study programme at a university with a strong international reputation in... READ MORE
  • Degree Masters
  • Study Type Full-time
  • Study Length 12 months
  • Start Date September
  • Tuition Fees 17,000 EUR
Modules (36)
  • Consumer Behaviour
  • Consumer Marketing Research
  • Personal career narrative
  • Marketing Strategy
  • Marketing Strategy Research
  • Thesis Topic Development
  • MM Thesis Clinic
  • Advertising and communication
  • International Product Management
  • Marketing Analytics
  • Digital marketing strategy
  • Neuromarketing
  • Social Media
  • Nudging consumer choice
  • Pricing and Revenue Management (MM/SCM)
  • Marketing of New Products
  • Brand Management
  • E-Marketing Strategy
  • Big data analytics for marketing insight
  • Marketing Management Honours course
  • Electives:Introduction: Brand and Product Management el...
  • Communication & Advertising
  • International Product Management
  • Neuromarketing
  • Nudging Consumer Choice
  • Social Media
  • Brand Management
  • Marketing of New Products
  • Introduction: Digital Marketing and Analytics elective ...
  • Marketing Analytics
  • Digital Marketing Strategy
  • Neuromarketing
  • Pricing and Revenue Management
  • Social Media
  • E-Marketing Strategy
  • Big Data Analytics for Marketing Insight
Entry requirements
  • Bachelor GPA : 7 - GPA equivalent to 7 out of 10 in the Dutch education system
  • GMAT : 600 - GMAT > 600
  • IELTS : 6.5 - IELTS: minimum sub scores 6.5
  • TOEFL : 91 - TOEFL: minimum overall score 91+ minimum sub scores 22
  • Other : Undergraduate degree from a research university with specified course content
    GMAT > 600
    GPA equivalent to 7 out of 10 in the Dutch education system
    English language requirement (TOEFL / IELTS)

    English Proficiency :Grade Point Average (GPA) GPA equivalent to a 7 out of 10 in the Dutch education system
    English Proficiency :IELTS: minimum overall & sub scores 6.5 OR TOEFL: minimum overall score 91+ minimum sub scores 22. Scores must be submitted by the application deadline.
    GMAT :Minimum score of 600. Scores must be submitted by the application deadline. This criteria has changed. Please see additional information.
    CV :Include all relevant experiences
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