This degree is designed for graduates wishing to start, or further develop, careers in marketing. It explores the principles, theoretical concepts and practice of marketing within the context of business and management and will focus on developing academic and applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations and market research. The programme will also develop students’ knowledge and skills across a broader range of business and management subjects, including organisations, their management and the changing external environment... READ MORE
  • Degree Masters
  • Study Type Full-time
  • Study Length 12 months
  • Start Date Sep, Jan
  • Tuition Fees 13,300 GBP
Modules (11)
  • Organisations and People
  • International Strategic Management
  • Marketing Strategy
  • Management Research
  • New Venture Creation
  • International Marketing Communication
  • Optional module: Knowledge Management
  • Contemporary Issues in Management
  • International Business
  • Public Sector Management
  • Consumer Behaviour in a Global and Digital World
Entry requirements
  • Cambridge CAE Advanced : 169 - 169 (with no element lower than 162)
  • IELTS : 6 - 6.0 (with no element below 5.5)
  • PTE Academic : 56 - A score of 56 (with no element lower than 51)
  • Other : Entry to the MA/Diploma in Business and Marketing programme requires a 2(ii) undergraduate degree in a relevant subject, e.g. Business, Management, Finance from a university, or a similar qualification from any other institution. Alternatively, possession of a suitable professional qualification and relevant practical experience may also be accepted. In general, however, applicants are judged on their individual merits and age, work experience and other factors are also considered.

    If your native language is not English, you must provide satisfactory evidence that you have an adequate knowledge and understanding of written and spoken English:

    • IELTS: 6.0 (with no element below 5.5)
    • Pearson PTE: a score of 56 (with no element lower than 51)
    • Cambridge English Test – Advanced: 169 (with no element lower than 162)

    It may be necessary for applicants falling short of this minimum standard to attend an intensive English Language course before registering for the academic programme.
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