This degree is designed to prepare students for a career in marketing management in sectors such as FMCG, financial services, telecoms and tourism. The syllabus evaluates the key marketing skills of forward thinking, communication, and originality, whilst building core knowledge in the areas of branding, brand management, market research methods, consumer behaviour and public relations. With the growing importance of the online campaign, you will also consider the role of digital marketing in marketing strategy and the key metrics for measuring effectiveness. With marketing knowledge and skills... READ MORE
  • Degree Bachelors
  • Study Type Full-time
  • Study Length 36 months
  • Start Date Jan, Sep
  • Tuition Fees 24,000 GBP
Modules (12)
  • Business Environment
  • Business Skills
  • Economics for Business
  • Business Finance
  • Legal Aspects of Business
  • Managing Human Resources
  • Principles and Practice of Marketing
  • Marketing Communications
  • Consumer Behaviour
  • Business Strategy
  • Business to Business Marketing
  • Major Project
Entry requirements
  • A-levels : BCC
  • BTEC Qualifications : DMM - DMM in a business-related subject.
  • Cambridge CAE Advanced : C - Grade C or FCE Grade A/B
  • IELTS : 6 - 6.0 with 5.5 in each sub-test
  • International Baccalaureate : 24 - 24 points.
  • PTE Academic : 59
  • SQA Highers : BBCCC
  • UCAS Tariff : 260 - 260 UCAS tariff points from 3 A levels, eg BCC.
  • Other : For entry in 2016, ARU London's standard offer is 260 UCAS tariff points from 3 A levels, eg BCC.

    Alternatively, ARU London asks for:
    • Irish Leaving Certificate BBCCC.
    • Scottish Highers BBCCC.
    • BTEC Level 3 Extended Diploma DMM in a business-related subject.
    • IBDP 24 points.

    Applicants studying for other qualifications should contact ARU London to discuss their circumstances.

    We also welcome applications from mature individuals who can demonstrate appropriate, relevant work experience.

    All applicants are required to have at least 5 GCSEs at C or above including English and Maths.

    Students whose first language is not English and who have not previously studied in the UK are required to have IELTS 6.0 or equivalent. Candidates who meet our academic entry requirements but whose score for IELTS (or an English language test considered the equivalent of IELTS) is below 6.0 can apply for a programme that includes an eight-week pre-sessional English Language course, for which there is an additional fee.
  • Degree Bachelors
  • Study Type Full-time
  • Study Length 36 months
  • Start Date Jan, Sep
  • Tuition Fees 24,000 GBP
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